Monthly Archives: October 2010

Starbucks is taking a shot at rebranding themselves, with revamped locations that will now serve beer and wine. Will this brand renovation increase or decrease the profits of a corporation that reported $207.9 million of profits in the third quarter … Continue reading →

As mentioned in a previous post, social networking is essential to a company’s success. It is no longer a fad, but rather an essential business tool. But as much as virtual communication, including email, blogging, and twitter, can benefit a … Continue reading →

UPS is a brand that’s built on integrity and reliabilty. But what strategy drives this company? Universal Parcel Systems focuses their attention on supply chain strategy. It makes sense that a delivery company would be so concerned with how a … Continue reading →

SOCIAL NETWORKING. At first glance, it may seem like a useless tool. Some view Facebook and Twitter as silly sites that allow people to share pointless social information. However, I believe that social networking has moved beyond a fad, and … Continue reading →