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The Power of Creativity
Creativity is the key to developing solutions; both to problems you’re trying to solve and to problems you haven’t yet realized exist. Without creativity, we would be tied to processes and simply following what has been done in the past. … Continue reading
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Breakthroughs
I attended the Student Leadership Conference a few months ago and to my surprise and great luck, my favourite spoken word poet, Sarah Kay, was the opening keynote speaker. Her poetry and her motivational talk opened eyes that had started … Continue reading
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Reinventing Business through Social Entrepreneurship
Social entrepreneurship always feels like such a lofty topic when it’s discussed in classes. On top of this, if you ask for an example of a social entrepreneur, you’ll hear the name Craig Kielburger a hundred times over. If you … Continue reading
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It’s time to change our attitude… about attitudes.
In a marketing course, you’ll learn that attitudes are difficult to change, and therefore marketers should rather look to change a consumer’s beliefs, as they hold less emotional charge and are easier to sway. My issue with this approach? What … Continue reading
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My experience as a LIVE Conference Delegate
Attending this conference was definitely an eye-opener. It was my first chance to step into the world of case competitions, and my first shot at travelling alone for an entire week. From hostels to five-star hotels, it was a truly … Continue reading
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The UNHATE Campaign
The United Colors of Benetton have caused quite a stir with their new UNHATE campaign. Rather than advertising fashion apparel (their product), they’ve taken to delivering an entire campaign that centers around the concept of removing hate from the world. … Continue reading
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Study Tip #1
I found this on the Class of 2015 Facebook page and might actually try it out. It’s not as healthy as my 3 litres of tea a day (I wish I was exaggerating!), but it seems worthy of experimentation. Enjoy! Study … Continue reading
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A trip down memory lane with K&S Homeworkers
When I was little, I started up my first “business” with fellow classmate, Sara Shams. We called ourselves The K&S Homeworkers and went to work creating a menu of our services and prices. The problem with our strategy however, was that … Continue reading
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Cause-related marketing gone weird
Beardo, an unexpected Whistler, BC success story, has hit gold with their strangely appealing BearMo beer bottle mustaches. There’s not much I can say about this magnificent product, other than it speaks for itself. It’s one of those gimmicky things … Continue reading
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Inspire me: LIVE
If I get to LIVE conference in Toronto, then I get to sit and absorb this amazing man’s words in the flesh. He pushes the boundaries of the education system and the struggles that we face every day between what … Continue reading
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