(Source: http://zimt.ca/wp-content/uploads/2013/10/Peppermint-Nib-Chocolate-bar.jpg) Zimt Organic Chocolate

As a follow up to the Sauder Alumni class, I decided to look at the blog written by Emma Smith on her Zimt company website. Halloween presents great opportunities for the candy industry as it is a time when people distribute large amounts of sweets. I found it interesting to see Emma Smith post a blog during this time about organic treats. She gave a few examples of organic sweets and where one can purchase them, then went on to talk about why people choose organic. The way she presented the examples is way that advertises organic treats. She also mentions a Zimt retailer in one of the examples. Since the readers are reading these examples on the Zimt website, they can easily turn to the Zimt online store right after they learn about how good the organic sweets are. In the section where she talks about why she insists on buying organic, she presents the pains and gains of people looking to buy sweets. She talks about how people want to avoid pesticides and want the farmers to work in a safer environment. This way she is presenting her company’s value proposition to the readers as well as effectively raising awareness for her brand and organic products in general.