This year alone ford has “issued five safety recalls covering about 200,000 vehicles in North America due to technical faults” (latimes). This recall involves more than three of its models, including the new F-150 type, and it involves faulty passenger airbag sensor and brake sensitivity.

 I know that a recall is costly in the short run because Ford has to take back all of its faulty vehicles back to its factory and do adjustments to it in order to fix its problems. The transportation cost and labor cost to pull back the vehicles is costly and it is also time consuming. It is not efficient to begin with as it is working on the same car twice. Besides costs, it is also inconvenient for the customers who need to send their cars back, or is it safe even though Ford claims they are “not aware of any accidents or injuries related to the defect” (latimes).

From the other perspective, I support Ford’s decision to recall their vehicles, as it is better for them to do so in the long run. Even though customers will be burdened to begin with, it will be safer for them in the long run when their cars are fixed. Ford’s decision will improve customer’s loyalty as customers will know that Ford truly cares for their well-being. It will improve Ford’s image and make it more reliable.

Hirsch, Jerry. “Ford Recalls 200,000 Vehicles, including F-150, Flex, Crown Victoria.” Los Angeles Times. Los Angeles Times, n.d. Web. 08 Nov. 2014. <http://www.latimes.com/business/autos/la-fi-hy-ford-f150-flex-recall-20141104-story.html>.