Assassin’s Creed is a role-playing game that was first introduced to the world in November 2007 owned by Ubisoft. Since its first launch, the series that includes eight main series has “sold over 73 million copies as of April 2014, becoming Ubisoft’s best selling franchise” (Wikipedia).
Every year, the franchise releases a new series that is available on almost every device in the market, ranging from Nokia hand phones all the way to PS4 and PC (Wikipedia). This enables customers to play the game without having to buy a specific console just for it. However, the newest revenue raking market the franchise is attacking is no longer in the gaming industry, but rather in the theater industry.
Since the gaming industry is full of other competitors and Assassin’s Creed may have tapped out most of its gaming customers after being in the market for eight years, expanding into a totally new industry is worth the try. Assassins Creed has now been made into a play. It follows the game’s main events and timeline and presents it in front of a live audience with a live crew. The benefit of doing this is that now both gamers and theater lovers will watch the play. By doing so, Ubisoft will generate revenue from ticket sales and by selling the license to directors who wants to perform the play in front of a paying audience with their own crew.
Phillips, Jevon. “‘Assassin’s Creed: Unity’: Theater and Gaming Collide in Musical Mashup.” Hero Complex Movies Comics Pop Culture Los Angeles Times. The Los Angeles Times, 07 Nov. 2014. Web. 08 Nov. 2014. <http://herocomplex.latimes.com/games/assassins-creed-unity-theater-and-gaming-collide-in-musical-mashup/>.
“Assassin’s Creed.” Wikipedia. Wikimedia Foundation, 11 June 2014. Web. 08 Nov. 2014. <http://en.wikipedia.org/wiki/Assassin’s_Creed>.