L’Oréal’s mascara advertisement “Biggest Lashes You Will Ever Get!”

Maybelline eyeliner advertisement “Bolder. Smoother. Unlike any other.”

When you open up a magazine, or watch the advertisements on television, all the cosmetic brands say that they have the best product, “My mascara gives the most volume” or “My eyeliner lasts the longest”. But how would one know which is actually telling the truth without having to purchase the product?

In Stella Cho’s blog, she helped answered the question above. She mentioned that there are many “beauty gurus” on YouTube that gives product reviews and product recommendations that helps consumers like me to decide which product to purchase. Essentially, these “beauty gurus” are the ones marketing for the brand. Stella also stated how companies should partner up with these “beauty gurus” to help promote their cosmetic brands to consumers, which I disagree with.

“Beauty Guru”, Taylor gives us her drugstore makeup starter kit recommendations.

I go on YouTube to watch these girls tell me which brand is good because I know they have tried these products and I know that they could give me their honest opinion on the product. If one “beauty guru” begins telling me that every product from brand X is amazing, as a viewer, I would start to doubt them. How could one brand be completely perfect? If I come upon a “beauty guru” who constantly tells me that the same brand works best for everything, I would definitely go find a new reliable “beauty guru” to follow.

image: http://payload63.cargocollective.com/1/1/43118/3572351/COMP_mini.jpg 

http://1.bp.blogspot.com/-QR6rMA4eRzo/UHBIQAJ_YXI/AAAAAAAAlXw/yUxmnnYFS7k/s1600/mayw.jpeg