When they first announced that the 17th race of 2010 Formula 1 is going to be held in South Korea, I was so surprised. F1 held in a country that only has two circuits? F1 held in a country that makes cars with no passion? F1 held in a country where 99% of the people have zero interest in motorsports? It just didn’t make sense. Myself, being the 1% who loves cars with passion and have great interest in motorsports, thought 2010 F1 Korean Grand Prix is going to be the flare for motorsports culture to become more active in Korea.
As life always is, things aren’t always smooth. The 17th race of 2010 Formula 1 is scheduled to be from October 22 to 24. Only two weeks left, Korea’s F1 circuit is not ready to host the race. Officials say they are close to finishing up and that there will be no problem hosting the 17th race. Even if the Korean Grand Prix goes well, world F1 fans already have an impression that Korea lacks preparedness and passion for motorsports. I blame the Korean government. It was only the 1% who are like me that shouted for joy. Most of the people didn’t care. Despite the fact that most of the Koreans don’t have interest in motorsports, the government did not support F1 coming to Korea. Isn’t this the perfect time to use the power of social media? They barely used social media to let people know about the 2010 F1 Korean Grand Prix. It is true that the Korean government is not the only one that can use social media but there is definitely a limit for the 1% to use social media and draw attention to the 99%. Moreover, if the Korean government thought deeply, they could have used social media to let the world know about Korea better and ultimately give good impressions to people who visit Korea to watch the F1.
Best of luck to the 2010 F1 Korean Grand Prix.
Dear authorities of Korea.
Hope you do know the level of importance.