Apple’s new product
by khrychev
Discussion of Apple’s new iWatch has been going on since patenting of the iWatch name last year. Apple has recently patented flexible screens and technology relating to smart watches. Samsung and Google are also in the market, having patented Samsung Gear and buying smart-watch maker WIMM Labs, respectively. It is possible that a competitive smart phone based watch market might appear in two years or so, with Apple, Samsung, and Google at the front.
Before two years ago, there was no mention of smart watches. Apple’s move to diversify into watches was excellent. In Ansoff’s matrix that would be called diversification, and Apple would have had to launch a new product in a new market. It is usually very risky, but could lead to a monopoly and huge profits. Now that Apple is planning to release smart watches there are firms who probably will release a product faster then Apple. When a new market of new technologies is created, there is always a battle for market share, and I find it interesting to see how Apple, Samsung and Google will play this out.
See the article: http://www.techradar.com/news/portable-devices/apple-iwatch-release-date-news-and-rumours-1131043