Cadbury loses the legal fight over the use of color purple
by khrychev
Cadbury is trying to fight to retain the copyright over their brand colour, a type of purple. Despite having encountered many legal problems, Cadbury mostly was successful, however, the last one, with Nestle, did not end in the favour of Cadbury. The legal battle was started in 2008 by Nestle. Cadbury has been using the same colour for almost a century, and they proceeded to trademark that colour so no one else could use that specific shade on their packaging. However, after the recent appeal, Cadbury’s brand image will weaken, because other chocolate producers will be able to mimic the colour. It is even possible, that this purple colour has become a sign of quality over time, and other firms may take advantage of that, and customers may switch to other chocolates at a cheaper price, because they trust the purple Cadbury colour. Finally, Cadbury is differentiated from the other chocolates by the colour of its label, and tends to stand out on the shelves in the supermarket because of it. Soon Cadbury might lose that advantage.
See the article: http://www.bbc.co.uk/news/business-24401249