Comment on Kelvin Chan’s Blog

by khrychev

I found an interesting blog that I would like to talk about. Kelvin Chan picked up a topic, low cost tablet wars. In his blog Kelvin is talking about some new tablets that would be able to do everything as those that are made by Google, Apple, Samsung and other famous tablet producers but would be cheaper and therefore, more attractive. However, in my opinion, Kelvin missed one important fact, such firms as Google, Apple and Samsung are in their business for a quite a long time, they have a big market share in tablet production market and they are not going to give it up to someone else. As we already see, Apple is launching cheaper versions of its products, for example iPhone 5C. Same would once happen to iPad in order to prevent low price tablets to take over a big part of market share. Because of the brand power that Apple has, costumers would prefer to buy iPad instead of Tesco tablet if the price would be closely the same.

 

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Do you think so too?

 

Sources:

https://blogs.ubc.ca/kelvinchan/2013/10/22/low-cost-tablet-wars-you-wont-find-an-apple-under-every-christmas-tree-httpwww-economist-comblogsschumpeter201310low-cost-tablet-wars/