Product placement is one of the strongest marketing strategies to advertise a company’s product. Personally, I have purchased and tried out a series of different products after noticing certain brands or restaurant chains in movies and TV shows. Product placement, especially through media, has the strongest effect on consumers. I’d say automobiles are one of the products that mostly benefit from the strategy of product placement because cars catch the eyes of viewers in just one glimpse. A viewer might notice and remember a type of car that was featured in a certain movie or a show. Product placement seems to have a more efficient effect when media makes it “not so obvious” of a product that is being advertised. A product should be featured in a sense that it smothers in naturally with the show to attract the curiosity and attention of viewers.

 

 

 

 

 

 

Naturally featured product placement of Starbucks

 

The more obvious product placement of Chefs Pal  (actress is awkwardly explaining and promoting the product) [From the movie The Truman Show]