The choice of whether to purchase an Apple ipad or a Samsung Galaxy Tab depends heavily on consumer preferences. Both products are mostly bought in use for social networking, web browsing, entertainment, organization for business, school, or personal uses. What are the parities and differences that position the two companies’ brands and values in the minds of consumers and why do majorities end up purchasing certain brands? The company profit doesn’t depend heavily on the consumers. It all depends on the consumers.

Top Apple iPad/Bottom Samsung Galaxy Tablet

Personally, as in the shoes of a consumer, I’d go for the ipad over the Galaxy Tab because I am a shopper who values the importance of appearance of products. Apple, with its sharp, industrial design with the new Retina display beats Samsung’s bold design that suits the image of boring businessmen. Consumers purchase these devices for the convenience of functioning as a mini-portable computer, but consumer decisions diverge when they encounter the irresistible differences offered from one brand that the other brand does not acquire.

 Apple

Better design, very appealing

Brand equity & reputation

New retina display

Focuses only in electronic products

Quicker touch response

IOS

 

Samsung:

Better apps for organization

Longer lasting batteries

First to technologically create touch screen/touch phone

Diverse product line (clothing and cars [only available in Korea])

Android

After this quick analysis, we can see that Apple wins over Samsung overall because of its bolder brand purpose and equity for producing electronic devices and the uniqueness in its outstanding, simple design that catches our eyes in one glimpse; consumers unconsciously judge the level of appealingness. Apple is already positioned in majority of people’s minds as the leading innovation in electronics (with many loyal consumers), a perception that cannot be easily changed without an innovation from Samsung to blow away the minds of Apple fans. Samsung must find an unoccupied position in which it can become the first.

 

Fore more information about the two companies visit: 

Samsung http://www.samsung.com/ca/#latest-home

Apple http://www.apple.com/ca/

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I would like to share Sally Chen’s blog post about Tim Hortons becoming the Canadian icon. Many people prefer Tim Hortons to Starbucks because of the company’s diverse product line as mentioned in Sally’s post (coffee, lasagna, donuts, soup, wraps, ice cap, smoothies, timbits, etc.). Tim Hortons is growing in identity, not only because of its diverse menus and for their famous mouth-watering ice cappuccinos. Tim Hortons is growing in identity as the leading coffee shop in Canada because of its marketing strategies and mergence with Wendy’s. You can often notice Tim Hortons operating side by side with Wendy’s or operating merged together inside one store.

 

 

And let’s take a look inside…

 

 

This marketing strategy attracts consumers for a bite of Wendy’s burgers followed by a sip of refreshing smoothies or coffee for dessert. Also, many Tim Hortons stores in Canada operate 24 hours unlike any other coffee shops. This is a preferable condition for many late night studying students or adults who seek for an area (with food) to study or have a chat. As a Canadian, I would relatively choose Tim Hortons than Starbucks because of its cheap price, diverse menus, and late night operation.

 

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