The choice of whether to purchase an Apple ipad or a Samsung Galaxy Tab depends heavily on consumer preferences. Both products are mostly bought in use for social networking, web browsing, entertainment, organization for business, school, or personal uses. What are the parities and differences that position the two companies’ brands and values in the minds of consumers and why do majorities end up purchasing certain brands? The company profit doesn’t depend heavily on the consumers. It all depends on the consumers.
Top Apple iPad/Bottom Samsung Galaxy Tablet
Personally, as in the shoes of a consumer, I’d go for the ipad over the Galaxy Tab because I am a shopper who values the importance of appearance of products. Apple, with its sharp, industrial design with the new Retina display beats Samsung’s bold design that suits the image of boring businessmen. Consumers purchase these devices for the convenience of functioning as a mini-portable computer, but consumer decisions diverge when they encounter the irresistible differences offered from one brand that the other brand does not acquire.
Apple
Better design, very appealing
Brand equity & reputation
New retina display
Focuses only in electronic products
Quicker touch response
IOS
Samsung:
Better apps for organization
Longer lasting batteries
First to technologically create touch screen/touch phone
Diverse product line (clothing and cars [only available in Korea])
Android
After this quick analysis, we can see that Apple wins over Samsung overall because of its bolder brand purpose and equity for producing electronic devices and the uniqueness in its outstanding, simple design that catches our eyes in one glimpse; consumers unconsciously judge the level of appealingness. Apple is already positioned in majority of people’s minds as the leading innovation in electronics (with many loyal consumers), a perception that cannot be easily changed without an innovation from Samsung to blow away the minds of Apple fans. Samsung must find an unoccupied position in which it can become the first.
Fore more information about the two companies visit:
Samsung http://www.samsung.com/ca/#latest-home
Apple http://www.apple.com/ca/
Sources: http://deviceguru.com/galaxy-tab-10-1-vs-ipad2-smackdown/
http://www.knowyourcell.com/news/1619789/apple_and_samsungs_brand_equity_skyrockets_in_2012.html
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