From one of our more recent class lectures, the structure and duty of a management information system, as well as a business technology management framework were discussed. In correlation to the class example of retail operations that have numerous ways to collect and process data, another emerging data capture/marketing alternative has now become a leading movement in the twenty-first century. The use of a simple hashtag is no longer just a fad, but it has now become a legitimate monotony.
With this in mind, the hashtag serves itself to the business world on a silver platter for growing businesses, especially small-business owners to display an advertisement or message across multiple platforms: capturing an audience in a matter of seconds. In addition, hashtags have become an ever increasing way for companies to capture data by using a specific hashtag. Quite literally, hashtags allow businesses to stir up conversation about the company and capture real-time consumer responses, promote its products to a wider target market, as well using the never-ending possibilities of hashtag implementation. For example, a company such as American Express has announced plans to allow customers to make purchases using hashtags.
Article: http://www.huffingtonpost.com/2013/11/12/small-business-hashtag_n_3991246.html?ir=Small+Business“#Hashtag” with Jimmy Fallon & Justin Timberlake
4 Reasons Businesses Should Take Hashtags Seriously: http://www.forbes.com/sites/thesba/2013/06/19/4-reasons-businesses-should-take-hashtags-seriously/
Check out this funny video about the growing usage of hashtags in today’s society: https://www.youtube.com/watch?v=57dzaMaouXA
