Can you imagine if Honda, a motor company, sells Honda in-vechile haircuts? Does it look like a petrol pump? Do you fall for it? If so, happy April Fool’s Day! (lol)
HondaHAIR (youtube video)
After browsing the brand channel website, I realized that in order to avoid being so “serious” and too “concentrated”, many brands show off their funny jokes on social media on April Fool’s day.
image from google
Brands such as Youtube, Honda, FaceBook and Honda play around the festival feature, which is a great channel to create more fun, innovation and deepen its brand culture.
Besides Honda, WestJet airlines introduce its free-child cabins. To provide a convenient way to travel without getting annoyed by children, WestJet’s customer service agents will take care of children and get them ready to their own trips by staying with luggages and other kids. The idea is quite fresh. The main purpose for this video is to get consumers experience WestJet website through browsing the joke website “www.westjet.com/kargokids”.
Moreover, Sony introduces a new Ultrabook: the Sony VAIO Q series. The most tiny (sized as a quarter), pocketable and lightest ultra book.
image from google
It operates 8GB Ram, 256GB of hard drive and gets wireless service.
I found the idea of advertising on April Fool’s Day is neat. There are several advantages of doing this. Firstly, it is creative and attractive. The fact is that funny or creative stuffs are more easily for consumers to be reminded of. As we are received millions of advertising everyday, it becomes more vital for advertisement to stand out among millions of new information. Moreover, it is money-saving. April Fool’s Day actually creates a free channel for businesses to spread out their brands as “reminders.” As a result, it attracts more consumers. Last but not least, some ideas released on social media are very ideal and attractive. By collecting reactions or responses from viewers after watching videos, companies are able to predict whether there is potential market for these new products.