In Focus: Marketing Strategies

Comments on “Marketing on Facebook: a new thing or an old thing with a new face” from: https://blogs.ubc.ca/haohuahuang/2013/10/02/marketing-on-facebook-a-new-thing-or-an-old-thing-with-a-new-face/

Picture retrieved from:http://strategy.consiliumglobalbusinessadvisors.com/blog/bid/215617/Inbound-Marketing-for-an-I-m-too-busy-world

I agree on Benji’s point on how social media and television channels offer the same value proposition. Over time, the channels of advertising have been constantly evolving and advertisers are always on the lookout for the best and cheapest alternative to get information out into the mass market. However, with the increased accessibility and affordability to advertising, it is now a challenge as people compete for spaces to spread the information they hope to.

There are some signs that television advertising will become less relevant in the future as people turn away from television to online video streaming services such as Netflix and YouTube. These video services offer a wider variety of shows, the ability to choose what consumers want and are relatively cheaper than paid for cable television. As people start to move away from the television to computers, advertising on televisions seems less impactful as it used to be. This is no doubt the reason why we are starting to see increasing amounts of advertisements on our online video streaming services such as YouTube. Apart from social media and online video advertising, I wonder what’s the next big channel for advertising in my time?

References/Interesting reads:

The rise of Netflix: http://singularityhub.com/2011/06/07/the-rise-of-netflix-and-the-future-of-home-entertainment/

The rise of Youtube: http://content.time.com/time/photogallery/0,29307,2019371,00.html

Television less popular: http://blogs.wsj.com/digits/2010/12/13/internet-now-as-popular-as-tv-survey-shows/