I found a few things about Charlene Ng’s blog “Tutors turned celebrities” interesting and thought that some of the marketing ideas applied to marketing celebrity tutors could be applied to other commodities in other cultures. The blog post comments mainly on how tutors in Hong Kong have gained celebrity status and the schools that these tutors run are in high demand. The first thing that I found interesting about the post was the fact that tutors could be considered so highly valuable and popular as I was born in a society such as Canada which arguably under values education. After thinking about it I realized that it actually would make sense to have celebrity tutors in a society such as Hong Kong which arguably over values the education you receive in school. This combined with the current worldwide obsession with celebrities it makes sense that tutors in Hong Kong could become celebrities. I believe this marketing concept can be used in other societies who value something more than is normally valued. This has been applied to soccer in Europe and other basketball, baseball, and football in the USA. It could also possibly be applied to chefs in France, or celebrity prayer readers in Iran. This concept could be applied to create celebrities and therefore a product for them to sell in almost any culture.

“Tutors turned celebrities” Blog Link: https://blogs.ubc.ca/charleneng/2012/01/16/tutors-turn-celebrity/