Chevron's New Image
I came across this Chevron ad on a website and thought you all should check it out. I think it’s interesting how they’re trying to brand themselves as a corporation fully supporting, caring about, part of the communities they operate in. Also, their tagline is interesting: “Chevron. Human Energy.”
What are your thoughts?
1 comment
1 Kevin { 10.21.10 at 5:58 pm }
Andy, this is the commercial I was talking about today from the Canadian Association of Petroleum Producers. http://www.capp.ca/oilsands/ads/Pages/shelley.aspx#ucL2vdGUzhHk
Apparently, (as I found out when I tried to find it online) there is a whole series of them.
http://www.capp.ca/oilsands/ads/Pages/default.aspx#VOoszFGNL76x
As the Chevron ad and this series of ads seem to suggest, the industries’ need to find legitimacy must be extremely high.
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