Abstract:
I have always been aware of the environmentally damaging effects of the car I drive on a daily basis. However, I have also always had misconceptions about improved automotive based fuel/energy technology. I think this is partly based on the fact that car companies within North America do not follow any advertising regulatory framework. I have explored the ways in which this lack of regulations has impaired consumers decision making. I briefly analyze hybrid/plug-ins, hydrogen fuel cells, diesel and ethanol.