Social networks: a new tool for organizations
Oct 9th, 2010 by Laura MacDonald's Blog
Is there a single person in our society today who has not heard of Facebook? What about Youtube? And Twitter? The impact which social media has on our world is astounding. Each day millions of people watch videos online and post comments on their friends’ walls. It has grown to the point that entire events can be organized via these heavily frequented sites of communication. Teenagers and young adults are the two groups who make the most use of these networks. So it makes sense that companies and organizations are taking advantage of this opportunity to promote their products and causes. An example is found in an article in the Vancouver Sun, “Changing the World, one click at a time”, in which the advantage of promoting via Facebook or Twitter is described. Free the Children, a remarkable organization formed by Craig Kielburger has made good use of social media. It has gained an audience on Facebook “by regularly sharing overseas project updates and posting links to relevant videos and photos from the field or from the millions of youth they work with”. Through involving itself on Facebook, this organization is creating links with millions of people to further its cause.
Read more: http://www.vancouversun.com/technology/Changing+world+click+time/3649298/story.html#ixzz11uWKFurj