H&M Designer Collaboration: from Fast-Fashion to Luxury Brands
Comments(0) H&M recently announced that the next designer collaboration is going to be with Lanvin. ” Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the collection will go on sale on November 23 in around 200 H&M stores worldwide” (hm.com).
H&M is one of the famous fast-fashion producers in the world.
Nowadays consumers, especially youth, are more willing to spend their money on inexpensive but still trendy clothing. Recession decreases the demand for luxury fashion and increases the demand for fast-fashion. Moreover, Y generation are more likely to spend their money on clothes compared to other generations. This group of consumers may not afford the high price of luxury clothing. However, they the most potential people to buy luxury goods in the future. Even though it takes a long time to develop their loyalty to luxury brands, many luxury brands started to pay the attention on this group of people and make them to be the loyal supporters of the brands couple yeas ago.
H&M designer collaboration is one of the good ways to get more market of Y generation and potential consumers. People pay much lower price to purchase the products designed by famous designers and named by luxury brands. Consumers love the clothing, they are more willing to spend money on it once they can afford the regular price of these luxury products.