COMM296 BLOG

During the discussion of  our group project, I realize it is helpful for products like condom to promote its products in the porn movies. In many movies, car manufacturers sponsor cars and that would improve its brand image by repeating the products and the brands shown to the audiences. For example, having the same handbag which Blair is holding in Gossip Girl may be “cool”. I mean, it may help to increase your sales  of condoms if your brand is repeating exposure in the porn movies which billions of guys may watch in a day. Your brand would be finally develop an image of trust and quality since the actors use them in the movies.

However, I never noticed any products were trying to promote themselves in the porn movies. I have no idea why they did not do it because I think it is a good way to promote relevant products.

http://www.styleite.com/retail/valentino-for-gap/

While the whole fashion world is talking about the H&M’s new collaboration with Lanvin, we almost ignore there is going to be released another exciting crossover collection by Gap. Last  time, it was Stella McCartney who brought her hi-fashion design to Gap’s Kids’ collection. Stylish mothers were crazy about how their kids could get such fantastic outfits in a reasonable cheap prices and they might be jealous about that. Gap is giving the chance to its female consumers and let them to experience the fantasy made by Valentino. Compared  to the H&M collaboration collection, we can actually see how two brands combine their signatures in the Valentino x GAP collection. The material and color from Gap come with  the 3D Flower patterns from Valentino. In this case, I think Gap did a better job with Valentino than H&M with Lanvin. It is much more impressive and creative to put two brands’ personalities together rather than just making the cheap edition of a hi-fashion brand.

http://www.style.com/community/lookbooks/view/mylookbook1198975?iphoto=0

I have to say carmel is really hot in this season. It is so classic that people say it is the new black. However, in the fashion industry, “one day you are in and the next day you are out”.

Color is not a excluding case. Carmel may not be black and white. I will not spend $90on the carmel scarf sold in Club Monaco. Actually I finally bought the black one, even carmel looks trendy.

As usual, H&M is using famous top models in its commercial. The company actually gains much profit from spending lots of money on promotion by hiring popular top models in the commercial. Those top models are also usually modeling in some advertisements  of the luxury brands such as LV and Chanel. By having collaboration with high fashion brands and designers  and using top models in the commercial, H&Ms seems to be trying to be closer to the high fashion world.  However, the fact is that this fast fashion producer cares more about how to be more famous and earn more profit by expending its border.