The Fashion Show of LANVIN for H&M
Posted November 9, 2010 
Comments(1)
Comments(1) 
As usual, H&M is using famous top models in its commercial. The company actually gains much profit from spending lots of money on promotion by hiring popular top models in the commercial. Those top models are also usually modeling in some advertisements of the luxury brands such as LV and Chanel. By having collaboration with high fashion brands and designers and using top models in the commercial, H&Ms seems to be trying to be closer to the high fashion world. However, the fact is that this fast fashion producer cares more about how to be more famous and earn more profit by expending its border.
I didnt know H&M does that, I always thought H&M is just a slightly above average brand, unlike Valentino, MaxMara BCBG. Hiring top model seems like a strategy to help H&M to reposition themselves in the fashion industry, is it ?
Your blog is very good. So fashion updated !! I am going to comment on my blog. Link me lah !