Pulse Canada will be sponsoring the Mission Impulseible food development competition.
The theme this year is: “Create an innovative pulse-based food product targeted to Millennial consumers that qualifies for the use of the Pulse Brand.”
The Pulse Brand is a symbol that will help consumers around the world identify food products that contain pulse ingredients. For a product to qualify for the Pulse Brand, the pulse ingredients must be in the top 5 ingredients by weight and must make up at least of 5% of the total formulation by weight.
The requirements are:
1. Develop an innovative food product containing pulses
2. Write a brief report about your product and develop a 2-minute video commercial
3. Pitch your product to a panel of judges at your regional competition
CASH PRIZES FOR 1st, 2nd and 3rd place – $500/ $300/ $200
Registration deadline for teams is March 28. The competition will be held either on May 19 or June 3
Please respond ASAP to Christine.scaman@ubc.ca indicating your interested in participating in the competition and if you would NOT able to attend the competition on one of the dates
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