It is in a companies best interests to generate profit . One way of generating such profit is through advertising. Following a death of an Alameda County teen in July of 2012, Monster Beverage Corp. has had to reconsider its ethics surrounding such advertising. Under scrutiny from not only the teens mother and father but the Food And Drug Administration also, investigations were carried out looking into the correlation of deaths linked to energy drinks. Five reports include drinks made my Monster. The companies advertising aimed at children has fallen under criticism also. In the companies efforts to generate profit, and keep the business healthy, reduce employee turnover etc, it seems the business ethics a company holds, that should be a high priority, have been misplaced. Alexander Wheeler, an attorney representing the family in the case said the victims death was caused not only by the drinks themselves, but by failing to accordingly warn the public about possible dangers surrounding energy drinks.
In my opinion, if i were in the position of CEO’s at Monster Beverage Corp, it would be in my best interests to make public the changes the company would make to ensure incidents like this would not reoccur in the future. This would not only benefit the company, but increased health warnings, leading to raised awareness, would benefit the public also. See article – http://www.nbcnews.com/health/mom-sues-monster-energy-drink-over-teens-death-6C10455622

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