Marketing blog #3: Disney Princesses now look different!!

This picture stopped me when I was scroling through Karen’s blog. I’ve always loved watching Disney movies, especailly the princess series. All of the princesses looks so gorgeous and elegant.

However…..When i look more closely to this picture…..


I understand why Disney would want to change the looks for some of its characters. A fresher look could bring opportunity and benefit to the company, for example the villains:

I would still want these evil witches or step-mothers to die, but i wouldn’t mind purchasing the products which have their images on, because they look so pretty! Now I definitely would believe that without Snow White, the Queen is the best looking female in that world!

BUT!! What have they done to my Cinderella!!?!!?!! I can’t even recongnize her!! All of the princesses looks a little bit different: Belle’s hair, Ariel’s mouth, and Aurora’s bang…etc, but at least one can still recognize them. But that girl definitely does not look like our Cinderella:

My generation is slowly growing up and we are shifting out of Disney’s target market for the princess series. But no matter how old we are, we still have the special connection with the princesses, they are part of our childhood. When we all become mothers, we will tell the princesses stories to our daughters, and watch the movies with them.

Maybe i’ve watched the movies too many times and spent way too much time hoping that one day i will turn into a princesses just like Cinderella? But when i look at the fresh looking princesses, somehow i felt “old”. This made me sad. Made me feel that the princesses dreams are no longer for us, and the connections will, soon, be gone.

I understand that Disney’s movies are mainly for children, but hopefully the next time when they are trying to promote the new changes, they will keep the “older generation’s” feeling into consideration, since we will most likely be the one purchasing their product?