If i say “marketing wars”, what would come up to your mind? Let me guess… these two companies?

I would be suprised if you didn’t think about these two! Of course they are fighting over each other, there is only that many people drinking carbonated,sweetened drinks. The only way to increase their market share is to steal it from the other company.

They started by selling the almost-identical product: Fanta vs Mirinda; Nestea vs Brisk; Monster vs Rockstar…etc. For me, they are exactly the same product…

Then, they start sponsoring events like crazy for example Coke and its Superbowl.

It’s always been like this

But if we take a closer look, it is always Pepsi.co who’s making fun of Coke:

Coke is always the one introducing new products, like Coke Zero, and trying to promote it’s brand image, for example the commercial they release about obesity.

But Pepsi.co can always find a way around! look how genius!

Coke 0 vs 1 pepsi? get it? I think that Pepsi.co’s marketing department is amazing!

In this marketing war, Coke needs to try a little harder.

I have a love-hate relationship with online shopping. i love it because It is so convinent. You can just stay comfortablly at home and the stuffs will arrive right in front of your door. Also, one can always get some really good deals when the stores are doing some promotion. However, I hate online shopping at the same time too, and it is all becuase of the emails they send out everyday.

Personally, I hardly ever read those emails. They go straight to my junk box. And if i can, I would unsubscribe from the mailling list. It is not because i don’t like the company, but they just send out way to many emails and there is no valuable information for me on the emails.   

However, there are ways to change that. I think the marketing department should read this blog, on why people unsubscribe. It is a great summary on the benefit and disadvantages about emailing consumers. And if all the companies take its advice, i might actually start reading the emails~   

external blog reference:http://blogs.constantcontact.com/product-blogs/email-marketing/why-people-unsubscribe/