From Assignment:

I think I am very lucky to have a wonderful marketing group. All the members in my group are hardworking, creative and responsible people, I would not love marketing if I did not work with those people.   Well, before I took marketing course. I always thought marketing is not important, because people in Sauder are fighting to get in to either Finance or Accounting, not many people are really into marketing. My friend even warned me thing like marketing means no job offer. I already  had prejudice against markting course at the beginning of the term.  Yet, after be in the class,I gradually feel that marketing is actually the core of the whole business.

The company that my group is doing is La Senza, which was a canadian based lingerie brand.  We did lots of research about the company, including history of the company , sales data, promotion strategy, website display etc.  I found I actually learn lots of things through conducting company research.  I do not know that Victoria’s secret and La Senza are actually owned by the same company-Limited Brands.  Another thing I learnt from the project is the importance of marketing.  All the products we see selling in store is based a group of people’s market research, positioning and segmentation.  It is a reflection of knowledge.  All the accounting or finance knowledge will be useless if their is no sophisticated marketing strategy, so do not diminish the importance role that marketing is playing!

From the overall course

After taking the course, I am quite determined to be major in marketing in my third year. Marketing is fun, it allows me to be myself, to be creative and flexible.   Yet, only being creative is not enough, I think  in order to be a good marketing person. I also need to learn to do things step by step, it is like you must know your target market and what your target consumers’ objectives before you can provide a anything “Creative”.  The process is complicated.  Marketing I guess is the most difficult thing because it includes a limitless of knowledge! Anyway, I love marketing and I am going to study a lot to gain knowledge in different field to become a successful marketing person.