The first thing that “pop” in my head when I read an email from my friend : I want to have those bags!
Do you feel like getting one (or few) of them as well? You will realize that those companies not only create the desire to purchase their products, but also the desire to actually get their bags! Because the marketers make the bags so nice to carry around, it does provide some sort of post-purchased satisfaction to customers. I would certainly love to shop at those places if they do provide me those cute and funny bags.
Also, making the bags hilarious and funny to be carried around is one of the brilliant ways for companies to advertise on their products as it is way much cheaper to advertise on bags than on television, newspapers, magazines, billboards, etc. The coolest thing of adopting this advertising strategy is that they actually make customers speak for them by carrying the bags around! How simple it is to distribute powerful messages to potential customers who has similar tastes as the purchasers (people with similar thoughts, values and thinking styles will most likely work or get along, don’t we?) in a low-cost yet effective way.
Some interesting comments about bank marketing in Xiang Rong’s blog I have just found. He commented on the student-friendly services that TD bank provides and thought it is so worthwhile to open a savings account in TD because of the $50 incentive (and he did encourage me to get it!). And one year earlier when I first came here, I recalled one of my friends also recommended me TD due to the “juicy” offer it gives and also the friendliness of staffs.
In my point of view, TD’s marketing strategy works pretty well on students. It attracts students through the back-to-school offer and charging them ZERO annual fees, which I see is a critical step in getting new customers. What TD aiming for is not students’ tremendous savings (as I don’t think students would save a lot), but a new, potential long-term customer pool. Students may not invest or purchase funds during their school years, but they will when they are part of the workforce a few years later. In other words, the core idea of the back-to-school incentive and student-friendly services behind is having the young customers to try its services, love it, and are slowly converting them into loyal customers. At the same time, it also tries to create peer influence especially in colleges and universities. When students feel good about their services, they will actually share that with their friends (just like what Xiang Rong did =D).
*Frankly speaking, I did feel a little bit remorse for missing the chance to get that as I see more and more poeple around me are so excited in getting that 50 bucks!
I learned a phrase after reading NYT and I wanna share it with everyone :
If money doesn’t make you happy, then you probably aren’t spending it right.
This phrase works for me because I love shoes so much and I often buy them by “impulse”, so I often end up mourning for buying shoes that don’t suit me, are not needed or not comfortable to put my feet in. Making impulse buying decisions can happen sometimes especially when merchandisers offer JUICY promotions or display the products just at the right location for you to grab. We can be easily caught and spending money away without really thinking of the values we are getting. So, if you don’t want to grieve over what you spend, look before you leap! Always look for:
I often like to look at fun and creative posters by different companies or organizations aiming at catching people’s attention and at the same time getting their brands or messages into people’s retrieval mind obscurely. The messages that they are trying to convey are often bizarre and hilarious in order to create some really powerful messages to leave in our mind.
When I look at those POWERFUL advertisements, they always bring me a smile, and eventually I will share those funny messages with my friends by asking them to look and think about the advertisement by XXX company. And my friends, will then share their joys with others, and this will be spread to everyone mouth-to-mouth and not solely the chance to be noticed by having people to actually look at them. Those advertisements will therefore be deemed as successful (in my opinion) because they raise consumers’ awareness about them; and when consumers thinking of getting certain products or services, those advertised powerfully would come first in consumers’ retrieval sets. That’s one of the ways how marketing works! And I really love those creative advertisement because they don’t appear as advertisement but some sort of entertainment that are granted to make us giggle.
Let’s have some smiles with the advertisements below. =)
Environmental marketing has been growing at face pace and many companies have been starting to adopt this as one of their marketing strategies to capture consumers’ attention. Volkswagen is one of the companies. The Fun Theory Campaign launched by VW is aiming at getting people to act responsibly to environment in some “fun” ways, for example, attracting people to recycle glass by using the Bottle Bank Arcade Machine. I would think VW has successfully created an environmental-friendly brand image to consumers through the campaign, eventually making consumers head to its official website to know more about its cars and thinking that driving VW is green and fun!
Let’s enjoy some of the fun theory videos. =)
