Vera Wang: designer, founder, and owner of Vera Wang.
One company that I consider to be entrepreneurial is Vera Wang. Before opening her store, Vera Wang spent many years in fashion. She worked as a senior fashion editor for Vogue for sixteen years, and then became design director of Ralph Lauren for two years. During this time she developed her own sense of style and gained sharp knowledge of the fashion industry, which then prompted her to start her own company, Vera Wang.
She first opened her business at the Carlyle Hotel in New York City, developing a collection of wedding gowns known for “sophisticated drama, feminine detailing, and a modern approach to bridal design” (Vera Wang). She was instantly prosperous, designing gowns for numerous celebrities including Chelsea Clinton, Victoria Beckham, Kate Hudson, Kim Kardashian, and many more. Because of her success, she expanded her business by designing new lines of fragrance, accessories, shoes and houseware. Vera Wang’s company is unique in the fashion industry because it is driven by “artistic, modern and luxurious design and style” (Vera Wang). The high quality of clothing and customer care evoke an immense amount of consumer appeal, making Vera Wang an extremely accomplished entrepreneur.
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