Monthly Archives: March 2013

QR codes, a type of matrix barcode that users can scan with a smartphone to gain immediate access to additional information, have been rising in popularity in the marketing world. However, Jay Baer from Convice&Convert has pointed out in his … Continue reading →

In Marianna’s blog post The Parent Trap, she highlights how easy it is for marketers to indirectly “trap” parents into buying certain products by targeting their children. Specifically, she uses a Nutella commercial to highlight how some food companies advertise … Continue reading →

Without a doubt, the importance of social media in the world is growing significantly. In fact, Social Media Today reported that 1 out of every 6 minutes online is spent on a social networking site, and users of Facebook, LinedIn, … Continue reading →