It has become a trend for large businesses to embrace technology in order to increase profits and customer satisfaction. Like Stacey Abmiotka said in her blog, integration of social media will give companies a “competitive advantage over the rest of the market” (Abmiotka). For example, Starbucks has increased their use of technology in order to stand out against other coffee shops.
On Tuesday, November 8th, the company launched a new iPhone app that allows customers to pay for their drink with their cell phone. Supposedly, Starbucks has gotten feedback that customers would like a faster way to pay for their purchases, and this app will do just that. The company believes this will help their boost customer loyalty and convenience. Coffee drinkers can manage their virtual account from anywhere, use the store locator to find directions to the nearest Starbucks, and view the entire menu to plan which beverage to order.
Using social media has become a number one way to attract customers. It creates efficiency and simplicity that is necessary for a busy consumer’s lifestyle. Companies who have neglected the use of technological innovation will soon be left behind unless they adapt to the new trends.
Sources: Starbucks launches iPhone app in Canada
Blog Source: #sold: Social Media Selling Your Home