Category Archives: Uncategorized

Although time consuming, challenging, and frustrating at times, the Comm 296 Marketing Project was a cool and rewarding experience. Over the course of three different projects and by discovering every single fact, characteristic, and operating technique of our company, I … Continue reading →

QR codes, a type of matrix barcode that users can scan with a smartphone to gain immediate access to additional information, have been rising in popularity in the marketing world. However, Jay Baer from Convice&Convert has pointed out in his … Continue reading →

In Marianna’s blog post The Parent Trap, she highlights how easy it is for marketers to indirectly “trap” parents into buying certain products by targeting their children. Specifically, she uses a Nutella commercial to highlight how some food companies advertise … Continue reading →

Without a doubt, the importance of social media in the world is growing significantly. In fact, Social Media Today reported that 1 out of every 6 minutes online is spent on a social networking site, and users of Facebook, LinedIn, … Continue reading →

  Yesterday, about 108 million people dedicated their Sunday afternoon to watching the Super Bowl. I jumped on the bandwagon solely to watch Beyoncé perform at the halftime show and to enjoy the best commercials aired on TV all year. … Continue reading →

Companies all over the world regarded the 2012 Summer Olympics, which took place in London, England, as a tremendous marketing opportunity. According to Statista, the 2012 Olympics reached a record number of views, at 4.8 billion viewers worldwide. Additionally, National … Continue reading →

The oil spill off the coast of Rio de Janeiro While Chevron was drilling an oil well off of the northeastern coast of Rio de Janeiro, a leak started spewing oil into the surrounding waters. Since it began on November … Continue reading →

It has become a trend for large businesses to embrace technology in order to increase profits and customer satisfaction. Like Stacey Abmiotka said in her blog, integration of social media will give companies a “competitive advantage over the rest of … Continue reading →

While skimming over my homepage, a Yahoo blog by Randy Nelson caught my eye. A young middle school boy named Thomas Suarez has become one of the youngest people to develop apps for iOS devices. After reading his story, I … Continue reading →

Vera Wang: designer, founder, and owner of Vera Wang. One company that I consider to be entrepreneurial is Vera Wang. Before opening her store, Vera Wang spent many years in fashion. She worked as a senior fashion editor for Vogue … Continue reading →