Month: April 2013

Throughout this term, I have enjoyed working in COMM 296 on our Marketing Plan assignments. Despite the difficult that can arise from working in a team, I greatly enjoyed our freedom within the assignment and how it was structured to encourage us to teach ourselves about the information. Group work is an inevitable part of business and it is good practice for our skills in communication and problem solving while in the classroom setting.

Most of my ideas for the group work such as the video was inspired from the classes, however I was still required to read the text and other self learning material to correctly address the questions given. This provided a very comprehensive learning experience.

One of my realizations going through this year in university has been the need for hands on assignments that provide us with somewhat practical experience. This course, and assignment set has mastered that. This is one of the reasons that has directed me to specialize in marketing. I feel that I was able to get a good taste of what the ” real world ” of marketing will be like and how my passions and working style is able to fit into the industry.

This blog post I wanted to discuss an external marketing blog. This one is particularly important to me because of its content. I spend a majority of my free time fundraising for various initiatives that I run or am a part of. I soon came to the realization that you cannot just tell people about the cause and expect to get a lot of money. Every day we are bombarded with charitable ventures that may have equally as important missions but the fact is, we just do not have the money or time to contribute to all of them. So how do you choose?

Well in the marketing blog “Drew’s Marketing Minute” he discusses in one of his posts the need to focus on the wants of the consumer. He states that too many companies focus only on what the perks are of their product and its function and too little on what it can DO for the consumer.

Planning and running fundraisers I very quickly learned that people want an exchange for their money. On the most basic level someone might feel good about making a difference and therefore have received something in exchange for their donation. However most of the time, someone will need more. A silent auction or even a competition of some kind with an entry fee to go to charity can provide the consumer with a product or experience in return for their donation.

I have related this external blog post to non profit, however in any kind of marketing it is key that advertisements recognize the needs of the consumer and are shown to be of concern to the company in question.