Throughout this term, I have enjoyed working in COMM 296 on our Marketing Plan assignments. Despite the difficult that can arise from working in a team, I greatly enjoyed our freedom within the assignment and how it was structured to encourage us to teach ourselves about the information. Group work is an inevitable part of […]
This blog post I wanted to discuss an external marketing blog. This one is particularly important to me because of its content. I spend a majority of my free time fundraising for various initiatives that I run or am a part of. I soon came to the realization that you cannot just tell people about […]
Marketing Magazine discusses in its article the WelcomePack, a marketing tool aimed to new immigrants. WelcomePack Canada Inc. pairs with companies that are looking to brand their products to new residents. For example, a car company might include an offer for a large discount on their first vehicle. The incoming individuals will then receive the […]
As of late, there have been campaigns featuring the deceased rich and famous. Marilyn Monroe and Grace Kelly for Dior and Audrey Hepburn for Galaxy Chocolate immediately spring to mind. The technology is becoming more readily available with holograms and moving media being things of the present and deceased appearing in what seems like real […]
Green products and services and the resulting marketing campaigns are increasing exponentially in our every day lives. As a result, marketers slop beginning down a slippery slope of displaying inaccurate data on this labels or within their claims. It is not so much that these claims are lies, however it is clear that they may […]
For my last blog post of the term, I have decided that I would look at the Eurozone crisis. There are endless amount of articles, literature, and media coverage on the subject the most recent on which I will be looking it is an article from the Globe and Mail this morning. The aspect that […]
CBC Business News covered the story of the Kandahar location of Tim Hortons serving military troops in Afghansitan. Now that Canadian troops are withdrawing from th area, Tim Hortons believes that it’s time has been served and the location is scheduled to close. This has been a very successful endeavor for the corporation, […]
With the recent collapses of major European economies and trouble brewing in the US, it is interesting to examine other countries and their points of difference. Here I will be looking at Japan. With reference to a BNN blog post, I will be outlining the structure of the Japan economy and how it differs from […]
At the Los Angeles Auto Show, Honda revealed its newest addition to its line of fuel alternative vehicles: the 2013 Fit EV. The first question that came to mind was “is this just another short-ranged, battery failing, attempt at an electric vehicle?” The answer? Well… we don’t know. It boasts a 123 mile per charge range […]
A New York Times article, reveals the new venture into the money market being made by consumer giant Wal-Mart. The bank’s customers are complaining of high costs and nickel and diming fees that are no longer making it worthwhile to have a bank account. Ans who is providing the alternative? Wal-Mart. Offering cheque cashing and […]