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Green Marketers and their Seven Sins

Green products and services and the resulting marketing campaigns are increasing exponentially in our every day lives. As a result, marketers slop beginning down a slippery slope of displaying inaccurate data on this labels or within their claims. It is not so much that these claims are lies, however it is clear that they may be misleading to the consumer. The article by Andrew Winston from the Harvard Business Review, examines a popular review of Green Marketers and their tactics. The review looks atproducts claiming green initiative and looks for any of seven predetermined “sins”.

These sins include mistakes from false seals of approval to displaying “free-of” chemicals that have already been banned. The objective of the study is to educate companies on their mistakes and the potential risks of making them.

Check out the full Greenwashing Report

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