Apple – Lasting Reputation

It seems just like yesterday, when Apple suddenly became so popular worldwide. In just 5 years, we are now surrounded by tons of Apple products. You can see it on the bus, at school, or even in your own hand. But what is it that makes Apple products so special? Just like what Nicole asked in her blog “Why not Sony mp3 players, or what about a Zune?”

One thing, other than the amazingly effective advertisement Apple has, that need to be considered as a success for Apple product is that Apple always seems to be ahead of the game compare to the other competitors. 

What I focus on are style and functionality. When you compare an Apple product to others, the first thing you notice is its amazing appearence – just like its advertisements, Apple products appear to be very simple, both colour and structural wise. However, it is simple but aesthetically pleasing. Below is an picture comparison between macbook air and HP laptop.

Macbook looks thin and light and easy to carry while HP laptop appears otherwise. On the other hand, functionality wise, Apple products are simple to use and easy to understand(not to mention its attractiveness!). When iPhone came out, people are interested in its screen touch functionality, Wifi accessibility and many more. Even when later RIM introduced its Tablet, Apple still remained reputated in consumers’ eyes.

For more see link: http://www.economist.com/node/21532085

 Apple products’ functionality and quality are its competitive advantages. When other company came out with touch screen phone and tablet, Apple reposition itself by adding new features. iPhone 4S for example, implemented a talking assitant Siri, which is really attractive feature to consumers since it is both convenient and fun to play with!