What makes this car so special?
The car is called as Asterion LPI 910-4. LPI stands for “longitudinale posteriore ibrido,” a reference to the location of the 610-horsepower V10 and the hybrid drivetrain. 910-4 refers to the all-wheel-drive configuration and the 910 total horsepower, 300 of which comes from the electric motors. The car can either operate with the full 910 horses in gas, or in a pure electric.
As we all know that hybrid cars are still relatively rare in the performance segment, although they’re gaining acceptance: Ferrari’s LaFerrari and McLaren’s P1 have both climbed on the hybrid train. the question to be asked here is what makes Lamborghini unique with the Asterion. one of the most interesting feature of this car is Carbon dioxide emission reduction which was prominently mentioned in the car’s press release, and its excellent performance in a pure-electric driving range of about 50km/hr (31 miles/hr). It is almost impossible to see production in exactly this form, but it’s very good to see the company trying their level best to be more environmental friendly. This product will only be successful if the company uses a good and innovative marketing strategy.
Due to the excellent performance, the company says that it will call this car “Minotaur” which means half man, half bull. get it?
Most importantly, will Lamborghini be successful in launching its new car despite the rough hybrid market?
The Answer to this question is not going to be known until the launch of this car in the market! However, we can say that the sales of Hybrid cars such as The Prius is going to be affected.
https://www.youtube.com/watch?v=6uDS3-BPxlI
to watch the full showcase; Click on the following link!
http://www.theverge.com/2014/10/1/6882107/lamborghini-asterion-plug-in-hybrid-with-910-horsepower