Tweet Tweet!

Twitter is a phenomenom.

I am currently a new user to Twitter, and now that I am a Tweeter myself I recognize that Tweeting is more than just for personal use and microblogging. Twitter is a bridge to the business world. With Twitter you are open to building your personal brand, networking, marketing your company, keeping up to date with political figures and news (e.g. Barack Obama), and the list goes on..

In my perspective, as a consumer, following a company’s Twitter would greatly impact my consumer decision (The Consumer Decision Process). The most influencing aspects would be my psychological factors, specifically the perception, learning, and lifestyle of the company’s products and services. Because I enjoy shopping I desire to follow my favourite brands, and I will use Juicy Couture as my example.

Following Juicy Couture’s Tweets influence my perception of their products, because their tweets allow me to observe and compare their products with my previously purchased products. My perception of their quality, style, and whether their brand and product is worth more than other products I purchase from alternate brands.

While reading tweets, usually features of the product advertised, I am also learning what is currently in style and popular within the fashion industry.  My thought process and behaviour of the products will alter from the fascinating clothes and accessories that are introduced in the fashion world. For example, I was previously considering buying a Juicy Couture necklace, but as soon as I discovered their newly advertised pair of earrings, I changed my decision and went for the earrings instead.

Last, but not least, lifestyle is what empowers my overall purchasing decision. Where and when to I spend my time and money? I admit the products I purchase align with the lifestyle I live in and what I wear is how I would like to portray my sense of lifestyle. Lifestyle plays an important role as a social factor.

When companies use Twitter, it’s an effective way to both interact with customers and maintain customer loyalty. Companies should definitely take advantage of Twitter.