At the very start of the project, it definitely felt like we were going through Comm 101 again-from the SWOT to the Porter’s Five-seemed like we have done it all. Then it got HARDER! Our group members had quite some disagreements when doing the STP assignment. We disagreed on what the target segments are and their respective demographics.Yet this kind of constructive disagreement is what kept refining our project. Another difficulty was obviously scheduling issues. Everyone as a intensely filled schedule so it was challenging to set up group meetings.

The hardest though, was talking in front of the camera for the final video project. Personally I have never been formally filmed before so imagine the number of times my group members had to count “3, 2, 1 go” for me. One new thing I also learned through the process was writing in the style of a script. Before this project, I have been required by all courses to produce formal writing like business report and research essay.

The video project was definitely one of the funnest thing any course had offered. However, it was harder for every group member to contribute more equally than conventional presentation project because a lot of work was weighted on the person with most film making and video editing knowledge; in our case Mark.