I found a really interesting external blog post from HubSpot’s Inbound Marketing Blog. It is titled: Pinterest Launches Free Analytics Tool for Business Accounts.
A few months ago, Pinterest blew marketers’ worlds by introducing business accounts. Now, Pinterest has come up with the great idea of introducing an analytic tool for these accounts, “Pinterest Analytics”. This is just amazing!
Simple and easy, it is absolutely free of charge! As long as your account is verified, then you can access it right now. To be verified, this means, that you can’t use your personal account, rather, you must have a business account.
The blog post explains how with Pinterest Analytics tool you can find so much information. What it does is that are a few different tabs that you can select to have access to different metrics. For example, you can find things like:
The daily average number of:
- Pins of people who pin from your website
- Times that each pin was repinned
- Times your pins appeared on Pinterest in the main feed, search results, or on people’s boards.
- People who saw your pins on Pinterest
- Clicks to your website from Pinterest
- People who visited your website from Pinterest
And also options like “most recent”, “most repinned” and “most clicked”.
I think that this tool is such a good way of taking good advantage of the enormous amount of people that are involved in the webpage, and that surf through it everyday. There is tons of information that could be extracted from something that looks so subtle and simple. But reality is, in the end of the spider web, there is someone taking information from every click you make, every image you scroll over
This is so cool! I had heard of businesses that benefited from visual aides using Pintrest (for example, stores), but this is completely different! In your opinion, what other businesses would benefit from having a Pintrest account? Any particular type of social media you have noticed to be consistently successful for firms?
Natalie, thank you for your comment. Other businesses that could benefit from Pinterest’s iniciative, in my opinion are newly emerged ones, since it can help them locate and reach their target market. In my opinion Facebook, Twitter and Instagram are absolutely an example of social media that can be helpful for firms, but the approach that pinterest has focused on I think is great.