As we all know, April Fools Day has just gone by. I have to say it’s amazing how companies are willing to do anything to get people’s attention. As they all say, you better do what you love, and I bet it can get really entertaining to form part of a marketing team. This April Fools Day companies came up with several creative jokes!

The reason for this front-running in such a day as well as other big calendar events like Christmas or the famous Superbowl, is to access people by the social media like Facebook, Twitter, or YouTube, and convey their marketing messages.

Some fun April Fools Day pranks that companies came up with this year:

Procter & Gamble introduces a YouTube video clip on their website, and even twitted about a new variety of Scope mouthwash called Scope Bacon, promoted as the mouthwash “for breath that sizzles.” All I can say is…Ew? I hope it actually IS a prank, for their and our sake. Please watch:

American Eagle Outfitters retail chain, has introduced some line of “Skinny Skinny jeans” for young people, promoted as “our skinniest fit yet.” They made it official by promoting these supposed jeans by models wearing body paint, not pants.

Munchkin is a company that makes products for children and babies, and they announced on Facebook this April fools day, a product named Naughty Mouth soap, which was promoted “to make your point when baby’s language isn’t the cleanest.” I can’t forget to mention, that flavors include “lying liver” and “whining wasabi”.

Last but not least, the Professional Association of Diving Instructors announced scuba diving certification for dogs and cats. This company could actually be serious about it.

Did you fall?

So now you get why I mentioned that “companies are willing to do anything to get people’s attention” and I really do hope all of these ideas actually expired at midnight on April Fools.