This past September 12, Twitter tweeted it is planning to incorporate the spotlight of the public markets by beginning a process with America´s Securities and Exchange Commission. It is not the first social-media firm going public, following the examples of other companies such as Facebook and LinkdIn. The firm is planning its initial public offering (IPO) of shares in the company to take place next year (2014).

Twitter has many things in its favour. Its 140 characters short text messages are a tool for mass communications all over the world. Moreover, many artists, politicians and activists, among others, have helped giving more popularity to this brand by using it in a daily basis.

In a different aspect, its focus on providing services on smartphones and other gears will benefit them as communication takes place with such devices.

Besides its pros, Twitter still has some cons that investors have to take into consideration when planning to invest in these shares. Twitter has big competitors who have introduced features similar to Twitter´s such as Facebook with its component that allows users to communicate through real-time conversations like those on Twitter.

http://www.economist.com/blogs/schumpeter/2013/09/twitter-s-ipo

Ultimate Frisbee is becoming a business. How come that happens? Well it is actually true that lately the USA Ultimate has been trying to professionalize the sport through different ways. One of them is creating different tournaments being broadcasted later on by ESPN.

These improvements in the sport’s publicity and professionalism have benefited many small companies. Tushar Singh, one of Ultiapp´s founders, says “people can start making livings as funds are injected at a sponsorship level”. It is totally true, because that is what is happening to his firm, Ultiapps- which is an app that allows coaches willing to track its team players’ performance and that has been used in the Major League Ultimate (MLU), as well as many other ones. It can also be noticed that in the “Five Ultimate”- a small brand that makes the official kit for teams all over the world.

http://www.economist.com/news/business/21587256-chucking-frisbee-becoming-serious-sport-and-lucrative-business-ultimate-recognition

This is a great opportunity for these companies for being in the mind of the consumers due to the fact that they are the first in the market of this new “professional” sport.

As it is widely known, Apple is a firm that goes straight to the market, with the advantages of getting data from their consumers, cutting the “middle men”, and increasing their brand value by customizing their products in counted occasions. Its operations team has seen an advantage and changed its processes while taking risks by planning to introduce a new gadget to the market – the iWatch. Thus, it is also in their business plan to release another innovative gear- the iPhone 6, with which they expect to gain more profits by selling it at a higher price by focusing only on a specific target market.

Because it is not in the mind of the Apple team to produce the iWatch in terms of revenue, Gene Munster, analyst with Piper Jaffray, said it is aimed to “demonstrate Apple’s ability to innovate and potentially lead to a more meaningful new product category in wearable tech”.  As this gadget’s price of $350 is not aimed to target a big market, Apple would have about $790 million in profit by selling 7.5 million units in the first year.

http://www.forbes.com/sites/connieguglielmo/2013/10/07/catching-up-with-apple-analysts-iwatch-wont-be-a-needle-mover-not-enough-wealthy-people-left-to-buy-iphones-larger-screen-iphone-6-could-lift-shares-to-600/