In response to Shay Segal’s blog post about the 2007 super bowl commercial launched for Fritos Lay’s Doritos chips, I found extremely intriguing that it was generated solely by a customer contest. Instead of Fritos Lay creating their own commercial, they chose the best customer developed commercial for super bowl Sunday! Super Bowl Sunday is the one time a year when companies differentiate themselves in very unique ways. Whether bringing a rap star on set like Brisk did last Super Bowl or simply designed to be hilarious, Super Bowl ads have an extremely large price tag. Companies strive to create the “add of the year” and at a cost of nearly $120,000 a second it better be worthwhile. Like the Doritos example Shay talked about in his blog, companies do whatever it takes to represent their brand image in a very attractive yet different way looking to be the “cool” and most talked about brand. Super Bowl Sunday is that one time a year when, as a marketing manager of a company, you know millions of people are watching and it your opportunity to create an image of your brand in the consumers mind and maybe even make them laugh in the meantime.
Since it is the day after the Super Bowl, interesting/hilarious commercials are on my mind and I happened to come across Shay’s recent blog post. I have to share some of the “cooler” ads from yesterday’s event.
This is Hersey’s commercial for their M&M product which I personally found pretty cheesy but at the same time funny. You can see the certain strategies they use to make this video attractive to viewers. They incorporate a catchy song that is fairly new with a course that repeats the lyrics “I’m sexy and I know it,” while the brown M&M is mistaken for being naked. The concept of a talking/dancing M&M seen as naked while moving to lyrics “I’m sexy and I know it” is simple, quite humorous, and does a superior job of sticking in the consumers mind.
Here you can find a playlist of 54 other Superbowl commercials and you can decide if you think it was worth a possible 3.5 million dollars for their 30 seconds of air time.
http://mashable.com/2012/02/06/super-bowl-2012-commercials/#MJzm6bIcjW8