“I even DREAMT about winning 10,000 dollars in Roll up the Rim, and I don’t even buy coffee!!” – Mark McCutcheon (Me)
Ahhh so it’s that time of year again, the time when local Tim Horton line ups are driven even further out the door and I, unlike many, do not wait. It does not help that my record for winning cups is nothing to brag about while other friends are piling in the free donuts and coffees like it was Christmas. Although I am not a coffee drinker, after reading Enzo Woo’s blog post from last term I was instantly reminded of the roll up the rim hype that I especially admire from a business point of view. With revenue increases of approximately 5% annually because of this campaign the extra money generated is outrageous because of the massive size of the company. Based on last years revenues of roughly 2.8 billion dollars this years campaign could bring in an additional $140 million or more assuming they out preform their previous fiscal year. Although I am not a regular, from time to time I will purchase a hot chocolate or a steeped tea and when you are finished and it is FINALLY time to roll up the rim of your cup it is very thrilling. It gives people something to look forward to in the morning and Tim Horton’s has really done a superb job of creating customer value this way. I mean, I even dreamt about winning and I don’t buy coffee, Tim Horton’s has done well.
What other company has its customers excited about finishing their cup of coffee? I cannot think of one that is for sure!!!! Check out this very Canadian commercial below, although shot from a TV it does the job.
Introduced 26 years ago when their top prize was a box of timbits and now over %60 million in prizes, Tim Horton’s Roll up the Rim to win campaign has had continued success since the day it launched. With my unlucky experiences with winning anything from the contest I get a little discouraged at times, but after seeing this video below i know its possible!!! *the guy wins a car*
Although a blurry camera, you can tell he won!