http://www.theglobeandmail.com/report-on-business/small-business/sb-tools/top-tens/ten-ways-to-build-rock-solid-relationships-with-customers/article5085636/

This article describes how to create a solid relationship with customers, although some of these points seem to be obvious, it is crucial to learn techniques into mastering these tips. Having a good relationship between business is one of the most important factors into being successful. I believe that in a business, communication is more important than the actual business idea. Relationships with customers not only keeps them coming, but also creates a diversity of networking capabilities that will benefit the company in the short and long run.

The article states ten tips regarding , language, customer segmentation, increase involvement, encourage behavior, building friends, have higher frequency, ascending customer loyalty, build trust, building connection, and publish newsletters. In my opinion, customer segmentation is most important, a successful businessman must know how to be able to speak with any customers, to talk to each customer uniquely and know how to personalize the relationship. This is the basis to all the other tips, it’s the connection that is built that gives the customer a sense of importance.