Yeezy.
Kanye West has always been known for being unique- innovative, “different”, trend setter. His latest innovation has really caught my attention. Being claimed as one of the “Best Tweeter of All Time”, Kanye West has used social media to spread his brand. He has also taken on a record label named G.O.O.D. Music (Getting out our dreams). Part of his G.O.O.D. Music initiative, Kanye West has also taken upon his G.O.O.D. Friday’s where he releases a new song for free to download every Friday. He may be not making any profits from these free downloads that is provided through his website, but the release of his new album, My Beautiful Dark Twisted Fantasy, has already surpassed 500,000 sales in the first week. At a price of $1.29 a song, or $14.99 on itunes, Kanye West’s 5th album has received $7,500,000 dollars in revenue.
By exposing samples of songs on his new album, Kanye West was able to receive feedback from his fans, and create enormous hype around his work. Receiving 5/5 stars from the Rolling Stone, high reviews from the New York Times, and many other fantastic reviews. This strategy and marketing has resulted in major financial benefits, as well as a highly popular album.
