Archive for March, 2012
Blog4: “It’s a tool, not a toy”… What if I want both?
After reading a fellow Comm 296-er’s blog post about the on going war between Blackberry and Apple, I decided to take a shot at the title for “Techy” enthusiast. Coincidentally, I also ran into Engadget’s post regarding Sir Jonathan Ive. He believes that although competitors are “interested in doing something different, or want to appear new,” Apple offers products that are derived from a company with “a sincere, genuine appetite to do something that is better.”
Apple’s Brand is exactly that, better. (As mentioned earlier, I may be a little bias towards Apple. But let me prove why I’m such a brand advocate.) Apple may not be the most innovative company, but as Malcom Gladwell mentioned during his visit to the Sauder School of Business, Steve Jobs was an excellent “tweaker”. He had the ability to perfect products and make them tremendously easy to use in the hands of consumers. Apple has taken on that role as easy to use products, and are known for their reliability, customer service, and revolutionary designs. Unfortunately, RIM’s Blackberry brand has been tied to reliable communications and robust messaging capabilities. However, as technology advances, RIM’s competitors are capable of offering communication and messaging services equal to or greater than RIM. In the eye’s of many consumers, having a device that is fun and professional is available. And although they may offer equal capabilities in messaging, Apple’s brand puts their product a step forward as customers perceive more value in their products.
Apple’s Brand is one the most recognized in the world and known for their quality products, perfection, ease of use, and customer service, but most importantly they’re fun… They “Think Different”.
