Being a huge fan of the Oreo cookie I could not pass up the chance to elaborate on Karen’s post… Found here: https://blogs.ubc.ca/karenyoung/2013/03/24/its-a-slam-dunk-for-oreo/
Personally, I agree with Karen’s post because Oreo’s new campaign was able connect with such a diverse number consumer markets. With the mission of the campaign being to: “help everyone around the world celebrate the kid inside”, this social media and digital campaign sparked conversation on Facebook, Tumblr and Pinterest rapidly.
The fact that so many of us have become involved in social media is due to the fact that the up-to-date events and pop culture references keep us engaged daily. This can be identified as the main contributing factor to the success of the Oreo Daily Twist campaign. While some major holidays such as Labour Day or events like the Olympics are expected to make appearances, however, those like Elvis Week was extraordinary and certainly had a strong trending on social media platforms.
The finale of the whole Oreo Daily Twist campaign led up to an entire countdown at Times Square to unveil the final Daily Twist design that was created by participating consumers who contributed their ideas during the 100 day long campaign. I believe that the last step this campaign took was effective because they were able to step beyond social media platforms and connect with consumers live in a more traditional sense of marketing.
Source: http://www.mindjumpers.com/blog/2012/10/oreo-daily-twist/
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