Wow, this term has gone by way faster than I expected. Through these months, I learned a lot about marketing and it surprised me because it was far more complex than I imagined. It really challenged my critical thinking and analytic skills, especially during the Marketing Plan assignment.

The opportunity for me to work in a group helped me to develop into a better team player, taught me when to input my ideas and how to politely voice my opinions on others’ ideas. I was lucky to have worked with an amazing team where everyone was inputting great ideas and willing to dedicate their time to compose everything together. It took some time getting to know each person, but we were able to schedule and delegate tasks quickly and thus we were productive.

If I could do this assignment again, I would give more thoughts when choosing a company, and to choose one with a clearer positioning and target segment.

Overall, the assignment allowed me to learn a great deal about Best Buy, and retailers in general, in terms of its structure and strategies it could implement.  Also, I gained hands on experience in constructing a marketing plan, which would be the core of marketing.